How we communicate about health and obesity matters. Where we live, and what we earn, shapes the options available to us to be healthy. But when people think about obesity, it’s too often seen as an issue of lack of willpower. And the only solution that it leads people to think about is better education about food and exercise. We need to tell a new story which shows how what surrounds us, shapes us. And helps to build support for the wider changes needed that will enable all of us to thrive and be healthy.

Hear recommendations from FrameWorks UK on how to frame obesity and change our national conversation. They share practical tips and advice for anyone communicating about health and weight in Scotland, which will reduce stigma, build understanding and drive action on health.

Read the guide: Health first: Communicating about health and obesity in Scotland

Please note: This recording does not have updated subtitles